This family-owned boutique hotel definitely impressed me in all aspects - great location (just few mins walk down to Goreme centre), unbeatable views from its rooftop terrace (where you can see the panorama of Goreme town), amazing fresh breakfast, spacious stone-cave type of tidy rooms with nice interiors, and of course most importantly - the best hotel staff who are putting their hearts and souls into each single detail! I didn’t mean to book this hotel but just randomly picked it when I got a bit WiFi at the airport...Before arrival, I already received a very detailed welcoming email with options of airport transfer, day trip, hot balloon etc. (which is way beyond a welcoming email itself). The owner’s cousin, Mr. Memo, stayed up late till nearly 11pm to welcome us upon arrival and organized check-in very efficiently. He also quickly briefed me day-trip options as I had no time to look it up beforehand while giving me more than enough time to think about (as I only needed to let him know 30 mins prior to the day trip started the next day). How amazing! After a great day trip in the snow (yes, I loved the white world so much!), he gave me another surprise that we could ride hot balloon on the 2nd morning as he got the most accurate weather condition already from his cousin who’s a hot balloon pilot! He surely organized us return airport transport, so basically NOTHING you need to worry about if you stay with them which is perfect for a last-minute traveler like me with no plans beforehand. Looking at Memo and his team so busy going extra miles to serve their guests by heart everyday, I have to frankly tell that my 2 days stay there was even happier than my other frequent stays with Shangri-La worldwide...Attitude means everything. I wish this little gem all the best in the new decade!